Now the range starts where you do. With scent.

The same question kept arriving in different forms.

Could Bergamot move from the basin to the shower? Could Peony sit by the sink? Could the scent someone already loved in one part of the range appear in another?

They were product questions, but together they pointed to something larger. Customers weren’t thinking about WØRKS as separate hand and body categories. They were beginning with scent.

That’s where we’ve always begun too.

Scent determines the feeling of a product before the bottle is opened. Bright and lively. Warm and woody. Herbaceous and grassy. Mineral and clean. It shapes what belongs by the sink, what feels right after a shower and what earns a permanent place in a bag.

Our previous range structure asked customers to choose the category first. The way people actually shopped was simpler: find the scent, then decide how to use it.

So we changed the range.

One Hand & Body system

Bergamot, Vetiver, Cumquat, Amber, Saltbush and Peony now run across the WØRKS Hand & Body collection.

Each scent can be followed through Wash, Balm, Hand Cream, Refill, Duo and Gift Box. The result isn’t simply a larger selection. It’s a clearer path through it.

Start with the scent you’re drawn to. Then choose the product that belongs in your day.

A Wash for the sink or shower. A Balm after water and towel. A Hand Cream for the desk, bag or bedside. A matching Wash Refill when it’s time to replenish the bottle. A Duo or Gift Box when the pairing is already decided.

Scent first. Product second.

It’s a small shift in language and a significant improvement in use.

Six ways in

The six core scent families give the collection six distinct starting points:

• Bergamot: citrus and lively
• Vetiver: herbaceous and grassy
• Cumquat: floral and green
• Amber: warm and woody
• Saltbush: mineral and clean
• Peony: lush and invigorating

You don’t need to know which product you want before you begin. You only need to know what you’d like to smell.

That might lead to one bottle by the basin. It might lead to the same scent moving from Wash to Balm. It might become the useful pairing you give to someone whose bathroom you’ve never seen.

The system is there to make the next choice easier, not to turn choosing soap into an exam.

A new look for a clearer range

Bringing hand and body together also required a visual system that could hold the complete collection.

The new packaging gives each scent family its own clear expression while keeping the whole range connected. Colour, circular motifs, product naming and tactile finishes help make the sequence visible: scent first, then product.

All WØRKS boxes are made from FSC certified card stock and carry the FSC C161932 approval. Made from recycled material and fully kerbside recyclable.

The material statement belongs to the packaging, exactly where it should.

The reason beneath the rebrand

A rebrand can look like a change made for its own sake. This one began with a practical customer request.

You wanted the scent you already loved in more of the products you use. It was a simple request. We listened.

The new WØRKS Hand & Body collection begins where you do. With scent.

Explore the Hand & Body collection →